Stephen Curry’s Unparalleled Conditioning and Intensive Practice Regimen – Celebrity


Stephen Curry and Under Armour collaborated on a fast, responsive running shoe for all the miles—and miles upon miles—of training

\n

 

\n

So it was only natural for Curry and Under Armour to collaborate on a premium running shoe: the Curry Flow Go, a lightweight, high-performance shoe for the grind of training that complements the Curry Flow 9 basketball shoe in the Curry Brand lineup. 

\n

 

\n

“When Stephen isn’t on the court, he trains in running products,” says Ryan Drew, vice president of Curry Brand. “So he thought it would be great to have a running shoe that was Curry Brand, that took on the same characteristics and design DNA of his other products.” 

\n

 

"}}”>

Stephen Curry may not be a runner, but the man runs.

 

The three-time NBA champion and two-time league MVP logs more than 2.5 miles per game—nearly eight marathons per season—and that’s just during the regular season. Add up all of the miles from in-season training, practice, the postseason, and offseason workouts, and the total distance becomes impossible to calculate.


 

So it was only natural for Curry and Under Armour to collaborate on a premium running shoe: the Curry Flow Go, a lightweight, high-performance shoe for the grind of training that complements the Curry Flow 9 basketball shoe in the Curry Brand lineup.

 

“When Stephen isn’t on the court, he trains in running products,” says Ryan Drew, vice president of Curry Brand. “So he thought it would be great to have a running shoe that was Curry Brand, that took on the same characteristics and design DNA of his other products.”


 


\n

 

\n

For footwear designer Ed Wallace, triggering that put-them-on-now reaction was part of the aesthetic goal. The other part was making the shoe look fast. “My goal was to create speed through aerodynamic shapes and texture,” Wallace says. “That was a big thing—even when you look at the silhouette, just making it look fast.” 

\n

 

"}}”>

The Curry Flow Go is visually striking, with a sleek silhouette that exudes speed and power. Curry himself fell in love with the shoe at first sight—and especially after taking his first steps in it.

 

“As soon as he got a sample, he used it,” says Steve Segears, senior merchant for global merchandising at Under Armour. “I kind of wanted to call him and say, ‘Hey, the shoe doesn’t come out for another eight to nine months.’ But at the same time, you can’t really stop that visceral reaction and love for it.”


 

For footwear designer Ed Wallace, triggering that put-them-on-now reaction was part of the aesthetic goal. The other part was making the shoe look fast. “My goal was to create speed through aerodynamic shapes and texture,” Wallace says. “That was a big thing—even when you look at the silhouette, just making it look fast.”

 



 

To that end, the Curry Flow Go running shoe uses a modified UA Flow midsole that has been slightly tweaked for optimal running performance while providing the same comfort and traction as the technology in the Curry Flow 9 basketball shoe.

 

Given how much Curry already trusted UA’s Flow technology, Under Armour’s design team primarily focused on the look and feel of the upper part of the running shoe.


 

“We knew that Flow was going to make the shoe be comfortable and responsive,” Wallace says. “It was a smooth transition from a technology standpoint. From there, it was mostly about making the shoe feel authentic to Stephen in the run space.”

 

“WHEN STEPHEN ISN’T ON THE COURT, HE TRAINS IN RUNNING PRODUCTS. SO HE THOUGHT IT WOULD BE GREAT TO HAVE A RUNNING SHOE THAT WAS CURRY BRAND, THAT TOOK ON THE SAME CHARACTERISTICS AND DESIGN DNA OF HIS OTHER PRODUCTS.”


Ryan Drew, vice president of Curry Brand


 

The Curry Flow Go running shoe reflects the shared ambition between Curry and Under Armour to raise the level of performance for anyone who wants an edge.

 

“Stephen is very involved. He’s incredibly engaged, and he’s open about what he’s looking for,” Drew says. “Since we launched Curry Brand, he’s really taken ownership in making sure the product we’re launching is exactly what he’s looking for in terms of how it performs. He wants the consumer to have the same exact experience he’s having.”


 

The Curry Flow Go is available on currybrand.com, at UA Brand Houses, and at select retail partners starting Nov. 19.


Related Posts

SAD NEWS: At the age of 32, Demi Lovato’s family announced that she has…see more

🚨 HOLLYWOOD SHOCKER: At just 32 years old, Demi Lovato’s family has come forward with heartbreaking news—she is “emotionally shattered” due to the long-term effects of her battle with drug…

Read more

SHOCK: Jamie Foxx’s MYSTERIOUS Hospitalization – What REALLY Happened? Hollywood Insiders Reveal DISTURBING Details! 😱💥… see more

🚨 WHAT HAPPENED TO JAMIE FOXX? Fans were left in shock when news broke that the beloved actor and comedian was RUSHED to the hospital in April 2023 under highly…

Read more

Rapper Lil Pump caused controversy when he bought Jeep Bruiser 6×6 supercar for over $5M and did nothing

Fans and car aficionados are again captivated by rapper Lil Pump’s opulent lifestyle and dazzling taste. This time, it’s his jaw-dropping acquisition—a 6×6 Jeep Bruiser supercar. Its over-5 mιllιon price…

Read more

Serena Williams and family enjoy luxurious trip around Miami Beach on super expensive yacht

In a display of glamor and extravagance, tennis legend Serena Williams, accompanied by her family, has embarked on a lavish trip around Miami Beach aboard a suρer-expensive yacht, treating themselves…

Read more

DJ Khaled shows off his impossibly luxurious life inside a $26M Miama beach villa

DJ Khaled is too busy dominating the world to squander his wealth. I kid. The All I Do Is Win impresario is cashing in, living the dream, and taking us…

Read more

Lil Wayne held a high school reunion party with the class of 2000 and praised him: ‘proud to have a friend who is a famous rapper, maybe he can help a lot’

Lil Wayne held a high school reunion party with the class of 2000 and praised him: ‘proud to have a friend who is a famous rapper, maybe he can help…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *